Digital Marketing Topic and Tutorial

  1. Digital Marketing Pre Preparation
    1. Digital Marketing Landscape
      1. Global
        1. List of 15 Frelance Website
          1. Upwork
          2. Fiverr
          3. Freelancer
          4. Textbroker
          5. Guru
          6. Peopleperhour
          7. Toptal
          8. Simply Hired
          9. Flexjobs
          10. CloudPeeps
          11. Hubstaff
          12. Media Bisto
          13. Crowsource
          14. Linkedin Profinder
          15. Frelance Writing Gigs
      2. Bangladesh
        1. Jobportal
          1. Bikroy/jobs(https://bikroy.com/en/ads/bangladesh/jobs)
          2. Bdjos(https://www.bdjobs.com/)
          3. LinkedIN(https://www.linkedin.com/jobs/)
          4. Google Search(https://docs.google.com/document/d/1qIG_zKPllsnvmKdKhqBvTCupTTadruSX/edit)
    2. Digital marketing statistics in Bangladesh and Globally
    3. Key thing to understand digital marketing
      1. Marketing(https://www.sba.gov/business-guide/manage-your-business/marketing-sales)
      2. Business
      3. Target Audience
      4. Customer pain point(https://www.commbox.io/the-complete-guide-to-customer-pain-points/)
    4. Essential skills all digital marketing hires must have
    5. The necessary tools for digital marketing(https://startupnation.com/grow-your-business/best-free-digital-marketing-tools/)
      1. Project Manaement and Collaborate-Trello
      2. Website Performance Management-Smylelytics
      3. Customer Relationship Manaement- HubSpot CRM
      4. Email Marketing -MailChimp/MailJet
      5. Blog Topic Research -- Answer The Public
      6. Local Search Listing Management-Moz Local[google analytics]
      7. Review and Feedback--WhiteSpark Review,HandDout Generator
      8. Social Media Marketing-Hootsuite
      9. File Storage and collaboration-G Suite
      10. Spelling and Basic Grammer Check-Grammarly
    6. Types of Digital Marketing
      1. Content Marketing
      2. Search Engine Optimization(SEO)--target
      3. Search Engine Marketing(SEM)--target
      4. Social Media Marketing(SMM)--target
      5. Pay Per Click Advertisement(PPC)--target
      6. Affiliate Marketing --target
          In Bangladesh
        1. Bdshop
        2. Baggdum.com
        3. Daraz
      7. Email Marketing --target
      8. Instance Messaging Marketing --target
      9. Audio Advertisement
      10. Influencer Marketing
      11. Mobile Marketing/App Marketing
      12. Video Marketing --target
      13. E-Commerce marketing
      14. web analytic
      15. web trafic
      16. Analytics
      17. local listings
      18. survey
      19. domain research
      20. search and display marketing analysis
      21. web design and development
      22. copyright and editing
      23. business/ marketing analysis
      24. marketing automation
  2. Digital Content (Text, Image and Video making)
    1. Content Creation for digital marketing
      1. The way i make content
        1. Graphic Design
          1. Canva-www.canva.com(for design)/freepik(for design)/pinterest(for ideas)/instagram(for ideas)
          2. Photoshop
        2. Video Editing
          1. Sony Vegas Pro --VVI
          2. filmora
          3. adobe premium pro
          4. camthesia -VVI
          5. final cutpro
          6. mobile studio
      2. Content Making Resource
        1. Facebook content type
          1. 20% sales post+80% product post
          2. Type of content
            1. Facebook Content Size
            2. Images
              1. 1:1(1200:12000)
              2. 16:9(Horizon)(1920:1080)
              3. 9:16(Vertical)(1080:1920)
            3. Video
              1. Square
              2. Vertical
              3. Horizontal
            4. Gifs
            5. 360 Image
            6. 360 Video
            7. Polls
            8. Shop
        2. Facebook content Idea
          1. content ideas from canva
          2. Celebration days
          3. Canva-www.canva.com(for design)/freepik(for design)/pinterest(for ideas)/instagram(for ideas)
          4. Ideas from Competitor
          5. Youtube
        3. 12 tools to create digital content
          1. https://www.antevenio.com/usa/12-tools-to-create-digital-content/
            1. Canva -- Canva is one of the most used tools to create digital content. Its powerful system allows the creation of all types of images.
            2. Evernote -- Evernote is the digital platform that works as a notepad. You can make any type of content to work on it or to be accessed at a later time. Evernote transforms whatever you want in a note. Also, it offers the possibility of being the best reminder for the tasks to do.
            3. Fotojet -- Fotojet is an app that allows the conversion of images in works of art. It’s a tool to create fulfilling digital content. It offers the possibility to edit pictures, design graphics and to create picture collages
            4. Google Drive-Google Drive is a very powerful Google Tool, that allows the access to your documents in any space. Drive is one of the biggest storage folders and digital document creator in the web.
            5. Infogram -- One of the most appreciated types of content is a good graphic to explain data. Infogram is really attractive data posting tool. Showing visual data, is something companies need to tell a story. And the users ask for it and appreciate this.
            6. Landing Optimizer -- The professional landing page generator software by MDirector is in charge of making the creation of your landing pages easier. A well-designed landing page with set goals, is the most efficient tool to get conversions
            7. Piktochart -- Create infographics is one of the most interesting ways to summarize text content in picture form. Piktochart is an ideal tool to give your site, content in the form of infographics. With this tool, you’ll be able to create pictures that offer content, inform and provide a visual capacity in your web environment.
            8. Slideshare -- Slideshows are one of the most useful and visual resources. Many companies and users, take advantage of the slideshows to present their products and services. Slideshare, which became part of the Linkedin ecosystem many years ago, gives everyone the chance to create digital slideshows about almost any type of content
            9. Email marketing software by MDirector -- A good email marketing strategy can’t be done without an adequate email platform. MDirector gives at your disposition this software for you to be able to configure your email marketing campaigns and to reach your clients in the best possible way. Get new leads, convert the ones you already have and take care of your brand’s image with an email marketing strategy you have never used before.
            10. Storify -- Storify is an ideal tool to create campaigns with hashtag content, live blogging, Q&A or breaking news. This tool allows a real-time collaboration between different users. Helps many editors to update and create at the same time, different stories from anywhere and at any time.
            11. Thinglink -- With Thinglink you can create videos, images, and 360º/VR. This tool adds three editors so you can create intuitive and interactive content.
            12. Videolean -- Videolean is another tool to create digital content in a digital video format. It offers one of the easiest and accessible ways to create professional videos.
        4. 12 awesome digital content creation tools
          1. https://www.outbrain.com/blog/12-awesome-digital-content-creation-tools/
            1. GIPHY -- With GIPHY, access hundreds of thousands of available GIFs ready for repurposing, or create your own to showcase products, features, and tutorials. Simply upload a series of pictures, add some text, and voila:
            2. SurveyMonkey --
            3. Piggy --
            4. Snappa --
            5. Wideo --
            6. Venngage --
            7. Meme Generator --
            8. Gamefroot --
            9. NoNotes.com --
            10. Checklist --
            11. Designspiration --
            12. PhraseGenerator --
        5. Free Stock Images
          1. freepik -- copyright free images
          2. istock -- copyright free images
          3. pixels -- copyright free images
          4. pixabay -- copyright free images
          5. unsplash -- copyright free images
          6. stocksnap -- copyright free images
          7. gratisography -- copyright free images
          8. negetivespace -- copyright free images
          9. isorepublic -- copyright free images
          10. picjumbo -- copyright free images
          11. pond5 -- copyright free images
        6. Check an Image's Copyright
          1. tineye -- check is copyright ?
        7. 5 step to design in photoshop
          1. step 1:background images
          2. step 2:main images
          3. step 3:logo
          4. step 4:text
          5. step 5:text colo, size
        8. Online software for explainer video
        9. Video Editing
        10. Sony Vegas Pro
  3. Landing Page Creation and SEO
    1. Build a solid platform(website)
      1. Benefit of havin a wesite
        1. Online presence 24/7
        2. Information Exchange
        3. Reliaility
        4. It cut costs
        5. Market Expansion
        6. Consumer Insight
        7. Advertising
        8. Customer Service Online
        9. Grouth Opportunity
        10. Customer Data Tracking
      2. How can i build a website
        • Different type of website
          1. Informational Website
          2. Brochur/catelogue wesite
          3. eCommerce wesite
          4. Blogs
          5. Personal/Portfolio wesite
          6. Social Media/Networking website
          7. Photo Sharing Websites
          8. Mobile Device Website
          9. Magazine Website
          10. Landing Page Wesites
    2. SEO for anyone
      1. Paid SEO on google
      2. Organic SEO on google
        1. On page SEO
          1. White Hat SEO
          2. Black Hat SEO
          3. Gray Hat SEO
        2. Off Page SEO
          1. White Hat SEO
          2. Black Hat SEO
          3. Gray Hat SEO
        3. On page SEO details
          1. Page title / Meta Tag
          2. Meta Description
          3. Meta Tag/Meta Keyword
          4. URL Structure
          5. Body Tag(h1...h5)
          6. Keyword Density
          7. Internal Linking
          8. Image SEO
          9. Site Design and css, html validation
          10. css id tag optimization
        4. Off page SEO details
          1. Search Engine Submission
          2. Link Building
          3. Meta Tag/Meta Keyword
          4. Social Bookmarking Submission
          5. Directory Submission
          6. Article Submission
          7. Blog Submission
          8. Forum and comment posting
          9. Infographics
          10. Video Marketing
  4. Paid Promotion of Social Media(Facebook)
    • What we need to do facebook marketing
      1. A authenticate facebook account
      2. A Payment Getway(Any kind of dual currency card)
      3. Facebook Page(classic page, profile page)
        • Page Name(need to be unique for searching ),www.leandomainsearch.com(to show available name),www.brandsnag.com(to research keyword)
        • Page Category
        • Page Description
        • from left bar click on see all->pages-> create new page
        • edit -> call to action -> enter mobile no.
        • manage -> view as -> user view
        • setting -> user url: change user keyword
        • setting -> new page experiance -> 1) people with facebook access 2)people with task manager
        • setting -> new page experiance -> 1) people with facebook access -> add new -> add -> allow this person full controll
        • private policy->
      4. Clear Idea about your service/product
    • Step for start facebook marketing
      1. Choose your objective
      2. Select Your Audience
      3. Decide where to run yout add
      4. Select Your Budget
      5. Pick a format
      6. Place Your Add
      7. Manage Your Add
    • Facebook belongs to Meta and Meta has the following organization
      1. Facebook
      2. Instagram
      3. Whatsup
      4. Messenger
    • Facebook Page Setting
      1. Classic Page
      2. Profile Page
    • Facebook Creator studio
      1. google search as: Facebook Creator studio and click on it if login then access this page.
      2. create content
      3. planner -- palne a whole(max 40 days) month content publish
      4. 80% post for task for customer angest and 20% post for product selling
    • buffer.com(premium)(palne a whole(max lifetime days) month content publish)
      1. create content with the help with canva and pannning upto one month to one years
      2. use add channer to link with facebook page
      3. Note: client will provide images and we only create post with this images and link to facebook page
    • Facebook image & video size
      1. 1:1(1200px*1200px) square
      2. 16:9(1920*1080) horizontal
      3. 9:16(1080*1920) vertical
    • Facebook more content idea
      1. Ask Question
      2. trending topics
      3. Tell stories
      4. Product photos
      5. Infographics
      6. Industries trips
      7. Contest and giveaway
      8. Discount and sales
      9. Dynamics Creatives
      10. Post your taglines
      11. Post-how-to-guide
      12. Post product preview
    • Facebook Ads account structure(link:www.facebook.com/adsmanager,from sidebar:admanager, or search on google :facebook ad manager)
      • Campaign
        • Ad set(max 500)- audience,schedule, budget,
          1. Ad (max:2000)
          2. Ad
    • Facebook Ads Manager(basic)
      • Create
        • Sales
          1. Conversion
          2. Catalogue Sales
          3. Messenger,instagram,whatsup
            • Daily Budget
            • lifetome Budget(has schedule facility)
            • Location
            • Use location Map
            • Age
            • Select Age
          4. call
        • Leads
          1. Instant form
          2. Messenger,
          3. conversion
          4. call
        • Angaugement
          1. Conversion
          2. Video Views
          3. Messenger,instagram,whatsup
          4. post engagement
        • Traffic
        • Awareness
        • App Promotion
    • Detail Targeting
    • Ads Placement
      • Placement
      • Manual Placement
      • All Device
      • paltform
        • Facebook
          • Feeds
          • Stories and reels
          • In Streams ads and video reels
          • Search result
          • Messenger
          • Apps and Sites
        • Instagram
        • Audience Network
        • Platform
    • Remarketing(who are maximum enguage on my post,add)
      • Facebook audience
        • Core Audience(save audience at the time on create ads)
        • Custom Audience
          • Use Your Source
            • Your Mobile Collection
            • Your Gooble Collection
          • Use Facebook Sources
            • Video
            • Instagram Business Profile
            • Lead Form
            • Events
            • Instance Experience
            • Facebook Pages
            • Shopping
            • On Facebook Listing
        • Lookalike Audience
    • Facebook pixels(count website trafig in the facebook)
    • add manager -> custome sources -> website
    • event manager-> data source
      • Web Pixel
      • Apps Pixel
        • Add code from facebook
        • copy this javascript code and pase the targeted web page header section or product page section
        • add plugins on the browser and check pixel is active not inactive
        • if pixel is enable then copy website pixel and past in the facebook -> open event setup tool -> past website url
    • Facebook Data Layers??(advance....)
    • resources Links
      1. Facebook Add Formats -- www.facebook.com/business/ads/ad-formats
      2. Instagram
      3. Whatsup
      4. Messenger
  5. Earn Money with Digital Marketing
    • ppc(pay per click on google ads ons)
      • Create an google ads account
      • add payment method
      • create ads like facebook targeting on google search and website
    • Career in google ads
      • jobs
      • freelancing --target
      • business
  6. Tutorial links
    • Udemy(search by tutorial name)
    • 1337x(search by tutorial name)
  7. Problem Fixup
    • Better ROI
    • Monetizer
    • Sales Funnel
  8. SEO Audit link
    • https://www.woorank.com
    • https://neilpatel.com/seo-analyzer/
    • https://www.seoptimer.com
  9. Facebook insight link
    • https://smart.socialmbuzz.com/
    • https://www.socialbakers.com
    • https://whatagraph.com/blog/articles/facebook-reporting-tools
  10. Certification
    • google:https://www.slideshare.net/dmwizardkochi/types-of-google-certifications
    • https://web.facebook.com/business/learn/certification?rdc=1&_rdr